Canny Marketing Club

Get Marketing – for Folks Who Need a Plan!

A community where you learn, grow and develop a focused marketing plan.

Learn practical, actionable techniques to attract more customers, boost sales, and build a thriving brand — and build a marketing plan which you fully understand AND gives you joy!

There’s more to marketing than socials — shocker!

In just 6 sessions you’ll find community AND get traction. You’ll develop visibility and increase sales with your own doable marketing plan, demystifying the huge — and endless — world of marketing. A place where you can make sense of your audiences, messages and channels.

Who is this course for?

• Small business owners — struggling to attract enough customers, or feeling overwhelmed by marketing and social media. This course provides the clarity and structure you need.
• Entrepreneurs — launching a new venture and needing a solid marketing foundation to build upon. Learn the essential strategies for early-stage growth.
• Solopreneurs — wearing many hats and needing efficient marketing techniques to maximise your time and resources.
• Anyone lacking a robust marketing plan — this course will provide the framework and tools to create a winning strategy.

What we’ll cover

• Marketing Foundations — defining your ideal customer, understanding your unique selling proposition (USP), and setting SMART goals.
• Branding Basics — crafting a compelling brand message and visual identity that resonates with your target audience.
• SEO — proven strategies to improve your website’s search engine rankings and drive targeted traffic.
• Content Marketing — creating engaging content (blog posts, social media updates, email newsletters) to attract and retain customers.
• Social Media Strategy — developing a targeted social media presence to reach your ideal customers on the platforms they use most.
• Email Marketing — building an email list and crafting effective campaigns to nurture leads and drive sales.
• Website Optimisation — improving your website’s design and content to attract more visitors and convert them into customers.
• Measuring Results & Analytics — tracking your progress and making data-driven decisions (work smarter, not harder).

How it will be delivered

• Six 2-hour live online sessions (every two weeks) — interactive workshops with Q&A, practical exercises, and group discussions.
• Access to a private online community — connect with fellow participants, share ideas, and receive ongoing support.
• A 1:1 marketing mentoring and coaching session to keep you on track.
• Downloadable resources and templates — actionable tools to help you implement what you learn.
• Recorded sessions — catch up on anything you miss, or review the material at your own pace.

My expertise and background

I’ve been a marketer for 25 years, from blue chip corporates to small organic farms. I’ve marketed hotels, soups, cities, museums, events, festivals, therapists, bike hire, charities, venues, libraries, adrenaline sports, kitchens and everything in between.

I’ve had my own business for 12 years and have designed and delivered campaigns and plans for public and private businesses.

I work with a digital marketing agency in the USA so I’m ahead of the game when it comes to SEO and I love it that I can still keep learning. I’d be delighted to help guide you every step of the way. Plus, I’m a qualified coach and mentor so I know how to help you make the most of your time and energy.

Why you should do this course

• Marketing that you truly look forward to delivering — build a plan that gives you joy and resonates.
• No more wasted time and resources — learn to focus your efforts on the activities that deliver the best results.
• Clarity and direction — gain a clear understanding of effective marketing strategies for your business.
• Wider customer reach — develop a targeted approach to reach your ideal customers and build loyalty.
• Consistent results — learn how to track your progress, measure success, and make data-driven decisions.
• Confidence, not overwhelm — gain the skills to manage your marketing effectively.

Dates & cost

Next course dates: 11am–1pm, June 2026 / August 2026 / October 2026.

What’s included: six weekly 2-hour live online sessions, access to a private online community, a 1:1 marketing mentoring and coaching session, downloadable resources and templates, and recorded sessions.