Audience Development & Marketing — RAMM, Exeter

Contracted from May 2015 to February 2018 to lead Audience Development and Marketing for the Royal Albert Memorial Museum (RAMM) in Exeter — home to natural, social and world culture collections in a stunning building that reopened in December 2011 following a multi-million pound development.
Took a lead role managing the day-to-day activities of the audience development team, spanning marketing, design, participation, learning, social inclusion, volunteer coordination and corporate hire.
Since then, further projects and contracts have included building RAMM’s 2022 summer campaign and managing the post-COVID campaign to drive visitor numbers back up — combining digital, print and on-street elements, working alongside Stuff Agency.
Client: RAMM (Royal Albert Memorial Museum)
Role: Audience Development & Marketing Lead, plus later project work
Dates: May 2015 – February 2018, ongoing project work since